Jamie is a powerhouse woman who made it on Forbes America’s richest self-made women list. Jamie is the founder of It Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oreal in a billion-dollar deal and became the first female CEO of a brand in its 100 plus year history. She has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She’s the author of the new book, Believe It which is a New York Times bestseller, a USA Today bestseller, a number one Wall Street Journal bestseller, and a number one Publishers Weekly bestseller. In her book, she shares her struggles of dealing with constant rejection, doubt, and even mean girls. She also writes about how she met Oprah and now texts her regularly! This book is a game-changer and a must-buy, especially since she’s donating 100% of her author proceeds to Feeding America and Together Rising. She chose to speak to our fearless girl book club and podcast out of 700,000 podcast requests. That’s a big deal and a huge honor.
Bob Gough is a dear friend of Jamie’s and the first time she ever met him, she was coming out of 100 hour work weeks. He told her that she needed to have more fun. He wears a Mickey Mouse watch every day and she felt encouraged to do the same. It serves as a reminder to be present and think of the little joys even amongst huge projects. In the book, she tells the story of a conservative friend who saw a poster of a squirrel with a very large *ahem* presence in his nether region, and absolutely fell apart in laughter. “This is us!” she shouted, and this image now serves as a symbol of Jamie’s boldness, presence, and opportunity.
Jamie has sticky notes of positive product and personal reviews around her workspace. I, similarly, keep screenshots of positive notes in my phone (I have a whole album of them!) so that when a hater pops into my feed or comments, I’m able to immediately counteract their negative energy in my find. Surrounding yourself with positivity can help you understand who you are working for, your purpose, and remind you of all the good of which you’re capable! All of the work we do is bigger than us, even the smaller social media posts because these messages are somehow affecting someone else. Keeping notes around us can help us to remember this truth.
It’s easy to just be so focused on goal after goal after goal after goal. Jamie reminds us that all of these goals come from our hope that these achievements will fill us up or make us feel significant and loved. Really, though, if you peel back the layers, it’s never enough. It’s not fulfilling the way we hope it will be unless you know who you are serving, how you are serving them, and what the true value of your work holds for others. “We can win award after award or hit huge numbers in our companies, or all these milestones, and actually never have enjoyed the whole journey.” Flip this mindset around and ask, “How am I serving?” I call this refocusing “changing the arrow” because sometimes we when we get nervous like I was while interviewing Jamie, billionaire boss-mom. I had to remind myself that this wasn’t about me. This was about my community and how I can help them. When I take the arrow off me and flip it to the people that I was helping, it makes it less scary and gives it less pressure. When we change the arrow, we get out of our head.
Jamie’s entire business thrived due to her ability to call out the beautify industry for its lack of diversity and representation. As women, we are often taught to be people-pleasers. It’s so uncomfortable for so many of us to speak out when we know something’s wrong, or when we know something needs to change, or when we don’t agree with the consensus of opinions around us. Jamie brought up how often women, in particular, will dim our own light and call this bad habit humility. We see this when our friends don’t truly accept our compliments, shooing the positive attention away from themselves. We are taught not to celebrate our successes. When we do, sometimes we are accused of gloating or bragging and, even more dangerously, many of us accidentally teach these things to our daughters. In this way, we hold ourselves back from our own power and our own impact.
Jamie was given so many opportunities to create products through It Cosmetics that followed some sort of trend. The point of the brand is high-quality simplicity, however, so the fashionable multi-step products weren’t right for her company. Rather than making these popular, trendy products anyway to make money, Jamie kept her focus on the pain points of her audience and did not let trends sway her vision. She considered them, sure, but she knew that she would risk her audience’s trust if she began agreeing to too many trends that did not serve the people for whom she was creating!
What does your audience need from you right now?
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Thank you so much for listening to this episode! I’m honored and excited to be on this journey toward personal growth and greater confidence with you. If you enjoyed the podcast, I’d love to ask you to take 2 minutes to leave me a 5-star reviews on your podcast app, that way we can help even more women to join us as we #dropkickyourinnermenagirl together.
P.S. If you’re looking for ways to increase your confidence and silence your inner mean-girl, download by free workbook, 6 Ways to Dropkick Your Inner Mean Girl.