Oh boy! I’ve got an electrifying episode for you today! We’re diving headfirst into a marketing revolution that can elevate your business game. I’m joined by the incredible Jake Dempsey, co-founder of Project Broadcast, to unravel the potential of text marketing. Get ready for an episode that’s packed with insights and strategies to supercharge your business!
When it comes to open rates, text marketing is a true champion. We’re talking about a jaw-dropping 98%! That’s right; 98% of text messages are opened by their recipients. Compare that to email marketing, where it’s a constant struggle to break through the clutter, and you’ll understand why text marketing is a game-changer.
Text marketing is all about keywords and campaigns. A keyword is a unique term your audience texts to a specific number to opt in for your exclusive content or promotions. For example, texting “DEAL” to a designated number could grant you access to exclusive deals from a business.
Campaigns, on the other hand, are where the real magic happens. It’s all about crafting sequences of messages to be sent at scheduled intervals, ensuring your audience receives consistent and engaging content.
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Let’s kick it up a notch and explore some advanced strategies and inspiring success stories from businesses that have mastered the art of text marketing.
Remember, text marketing isn’t just about sending messages; it’s about delivering outstanding content. You can share text, images, PDFs, videos, and more. Think about it – you can offer guides, tips, and resources that your audience craves. For instance, if you’re aiming to help your followers amass a thousand Instagram followers, create a keyword for that, and watch your engagement skyrocket.
Get ready to be mind-blown by the magic of automation. Picture this: you set up a series of messages, also known as a campaign, to nurture your audience automatically. After someone opts in for your content, they receive follow-up messages on a predefined schedule. It’s relationship building on autopilot, and it’s nothing short of sensational.
One thing you’ll love about text marketing is its incredible versatility. The possibilities are endless and here are just a few examples:
Don’t underestimate the power of personal touch. Imagine you have a prospect like Sally, who mentions her son’s baseball game on social media. You can schedule a message for her after the game, showing genuine interest in her life. It’s the little things that make a big impact.
Now, let’s talk about a hidden gem in text marketing – owning your list. Unlike social media platforms, you own your text marketing list. Even when platforms like Facebook and Instagram experience downtime, your list remains intact. You can transition it seamlessly to your next business venture.
Remember the day when Facebook and Instagram were down for hours? Project Broadcast witnessed a surge in sign-ups because businesses realized the power of having a direct connection to their audience. Owning your list means your marketing efforts can continue even when platforms falter.
When it comes to timing and frequency, there’s no one-size-fits-all answer. Messages should be sent when your audience wants to receive them. If they opt in for daily messages, they expect and appreciate them. Always consider time zones and maintain a consistent messaging schedule to meet your audience’s expectations.
Now, here’s the ultimate tip for text marketing success: just use it.
Prioritize your business goals and make text marketing a crucial part of your strategy. Identify the problems you want to solve and leverage Project Broadcast’s features to address them effectively. Focus on one challenge at a time, and then move on to the next one. The businesses that shine with Project Broadcast are the ones that use it to tackle their most critical problems.
In a nutshell, text marketing is the secret sauce to building meaningful relationships with your audience, delivering exceptional content, and maintaining direct connections with your customers. Get creative, prioritize your business goals, and watch your success soar with text marketing.
Thank you so much for listening to this episode! I’m honored and excited to be on this journey toward personal growth and greater confidence with you. If you enjoyed the podcast, I’d love to ask you to take 2 minutes to leave me a 5-star review on your podcast app, that way we can help even more women to join us as we #dropkickyourinnermeangirl together.